About Us
Our goal is simple
To help build healthier teams and stronger organisations. Bring workforce teams together in a shared experience to boost morale, improve mental resilience and foster powerful connections.
Running / Walking / Meditation / Mindfulness
Simplest , most accesible, lowest cost tools at all our disposal to support positive mental wellbeing.
Running / Walking / Meditation / Mindfulness
Simplest , most accesible, lowest cost tools at all our disposal to support positive mental wellbeing.
Why the focus on wellbeing at work?
Up to 50% of our working week is 'at work' / 'with colleagues'.. And yet, "1 in 2 people say the feel lonely at work".
84% of workers say workplace friendships are vital for their wellbeing.
Every £1 invested in employee wellbeing returns £5 in performance and retention.
Supporting the prevention of wellbeing issues is a demonstration of care and concern. It's also good business.
84% of workers say workplace friendships are vital for their wellbeing.
Every £1 invested in employee wellbeing returns £5 in performance and retention.
Supporting the prevention of wellbeing issues is a demonstration of care and concern. It's also good business.
Why city focused mass events? Nick's Finish Line Theory
"I've seen over a million people cross finish lines at events I've helped organise over 20 years. Literal finish lines.
However, life is a series of finish lines. Rarely are they fully acknowledged or celebrated. We move on too quickly. Yet, each is a moment, an achievement. Each is a learning opportunity. Each is a moment to share an cherish."
Why finish lines matter
In fast-paced workplaces, achievements often go unacknowledged. GM Wellbeing Series creates moments where teams cross finish lines together; transforming shared experiences into stronger bonds. It's a simple, science-backed way to boost engagement, wellbeing, and lasting organisational performance.
Finish lines help release endophins (happy hormones). Pausing to reflect on your various milestones helps reduce cortisol and stress. The fast paced world of 'next, next, next' means we are constantly bubbling and simmering which can lead to burnout. Finish lines (however small) and pausing to acknowledge them helps train the brain to flow with the pressures and rewards you might feel at work.
A Shared Finish Line
Helps re-energise Teams
Crossing a finish line together releases dopamine and endorphins, the brain's natural reward signals, helping staff feel motivated, energised, and ready for the next challenge.
Strengthens Connection
Shared achievement triggers oxytocin, deepening trust and belonging. Completing something together creates stronger bonds and more cohesive teams.
Delivers Organisational Impact
Recognising milestones improves engagement, resilience, and loyalty. Finish lines turn effort into energy and shared progress into measurable performance.
However, life is a series of finish lines. Rarely are they fully acknowledged or celebrated. We move on too quickly. Yet, each is a moment, an achievement. Each is a learning opportunity. Each is a moment to share an cherish."
Why finish lines matter
In fast-paced workplaces, achievements often go unacknowledged. GM Wellbeing Series creates moments where teams cross finish lines together; transforming shared experiences into stronger bonds. It's a simple, science-backed way to boost engagement, wellbeing, and lasting organisational performance.
Finish lines help release endophins (happy hormones). Pausing to reflect on your various milestones helps reduce cortisol and stress. The fast paced world of 'next, next, next' means we are constantly bubbling and simmering which can lead to burnout. Finish lines (however small) and pausing to acknowledge them helps train the brain to flow with the pressures and rewards you might feel at work.
A Shared Finish Line
Helps re-energise Teams
Crossing a finish line together releases dopamine and endorphins, the brain's natural reward signals, helping staff feel motivated, energised, and ready for the next challenge.
Strengthens Connection
Shared achievement triggers oxytocin, deepening trust and belonging. Completing something together creates stronger bonds and more cohesive teams.
Delivers Organisational Impact
Recognising milestones improves engagement, resilience, and loyalty. Finish lines turn effort into energy and shared progress into measurable performance.
Why Greater Manchester?
Nick Rusling, CEO and Founder of the Greater Manchester Wellbeing Series has organised mass participation events - marathons, triathlons, cycling events all over the world (shutting down cities from Abu Dhabi to Melbourne, Stockholm to Barcelona, London to Leeds.
He used to own and deliver the Manchester Marathon and Manchester Half Marathon.
He used to own and deliver the Manchester Marathon and Manchester Half Marathon.
“Greater Manchester is the best place I've ever delivered events in. I fell in love with the place and the people. Their spirit, collaboration, brave leadership, world class approach. From my experience, Greater Manchester embraces the opportunity to bring events to life for the good citizens of GM, and for others to join in and enjoy - better than anywhere. So... when considering where to launch this world first Wellbeing Series; there was only one place for me.”
Nick Rusling, Founder of the Greater Manchester Wellbeing Series
Deliberately Inclusive
Most mass participation events struggle to assess the impact and behaviour change of the participants. We are using 25 years of experience to craft a City Wellbeing Series to include so may parts of society all year round.
- Geographically inclusive - Organisations across Greater Manchester
- Income Inclusive - At a spend of just £135, you unlock year round wellbeing benefits for your whole workforce
- Background Inclusive - Team of graduates from UA92 will be telling stories and people and organisations from all backgrounds
- Ability Inclusive - Running, walking, wheeling, meditation; accessible for all
- Organisation Inclusive - Public, private, non-profit and education
Get in contact
Reach out to the team with any enquiries and we'll get back to you
